This holiday season, The West Milford Chamber of Commerce is urging it’s members and all independent stores to "think small" and for consumers to "shop small". First there was Black Friday, then Cyber Monday. Now, the fourth annual Small Business Saturday, November 30, the Saturday after Thanksgiving, launched by American Express and today endorsed by many companies across coast to coast. Come out to enjoy a stress free shopping experience in West Milford on this day and everyday until Christmas with millions of Americans who are supporting there home town stores. When you shop in town, you are supporting your entire community and helping to ensure that the store is their when you need something. Studies find that for every one hundred that you spend at a small independent retailer in town, sixty-eight dollars goes back into the community in employment, property taxes, charitable contributions and, buying supplies. Shopping locally also saves gas, time and money. For participating Chamber members’ special offers, visit The Chamber website, www.West Milford.com Visit American Express, Goggle, Facebook and Twitter to see more special offers. It’s going to be huge.